Osaka has officially cemented its status as a top-tier global travel destination. The Osaka Convention & Tourism Bureau announced that a record-breaking 17.6 million international tourists visited the city in 2025, marking a historic achievement for the region. Building on this incredible momentum, the bureau has unveiled an ambitious goal for 2026: to welcome over 18 million visitors, further strengthening Osaka’s economic vitality and international presence.
A Landmark Year Driven by Global Appeal
The 2025 figures represent a full-fledged recovery and a new era of growth for tourism in Osaka and the wider Kansai region. This success is not accidental but the result of several converging factors. The surge was fueled by a significant influx of travelers from around the world, with a notable increase in visitors from the United States, who are drawn to Japan’s unique culture, cuisine, and the exceptional value offered by a favorable exchange rate.
The Driving Forces Behind the Boom
The Lasting Legacy of Expo 2025
The successful hosting of the World Expo in 2025 played a pivotal role in catapulting Osaka into the global spotlight. The event not only attracted millions during its run but also left behind a legacy of improved infrastructure, increased international recognition, and a renewed sense of dynamism. This “Expo effect” continues to draw attention and has solidified Osaka’s reputation as a city of innovation and hospitality.
Strategic Focus on High-Value Tourism
In recent years, Osaka has strategically shifted its focus from merely increasing visitor numbers to enhancing the quality of the tourist experience. The emphasis on “sustainable, high-value tourism” aims to attract travelers who stay longer, spend more, and engage more deeply with local culture. This approach encourages exploration beyond the main tourist hubs, spreading the economic benefits more widely and offering visitors a more authentic and memorable stay.
Future Outlook: Economic Impact and Sustainable Growth
The Ambitious 18 Million Target for 2026
The goal of attracting over 18 million visitors in 2026 is a bold statement of intent. To achieve this, Osaka plans to leverage its post-Expo momentum by promoting new attractions, expanding its MICE (Meetings, Incentives, Conferences, and Exhibitions) capabilities, and continuing its targeted marketing campaigns in key international markets.
A Major Economic Windfall for the Kansai Region
The continued growth in tourism is poised to deliver a significant economic boost across the Kansai area. The direct impact will be felt most acutely in the following sectors:
- Hospitality: Hotels are expected to see high occupancy rates, leading to new investments and developments.
- Retail: Department stores, local shops, and duty-free outlets will benefit from increased spending by international visitors.
- Food and Beverage: Osaka’s famed culinary scene, from street food stalls to Michelin-starred restaurants, will continue to thrive.
This influx of tourism revenue will create jobs, stimulate local businesses, and contribute to the overall prosperity of the region.
Navigating the Path to a Sustainable Future
While the economic prospects are bright, the rapid growth also presents challenges, such as managing congestion and ensuring that the benefits of tourism are shared with local communities. The city’s focus on sustainability will be crucial in mitigating the risks of overtourism and preserving the unique charm that makes Osaka so attractive. By balancing growth with responsible management, Osaka is paving the way for a vibrant and sustainable future as one of the world’s must-visit cities.
