A New Era of Luxury Outdoor Stays in the Heart of Kansai
The Kansai region’s tourism landscape is evolving, and Awaji Island is positioning itself at the forefront of this change. Calico Resort Awaji Island, one of the area’s largest all-inclusive glamping facilities, has officially launched a new accommodation plan centered around a premium “aged meat dining” experience, signaling a significant upgrade in the region’s luxury travel offerings. This move caters to a growing demand for unique, gourmet-focused getaways, further solidifying Kansai’s reputation as a multifaceted tourism hub.
The “Aged Meat Dining” Plan: What’s Included
The newly unveiled plan is designed for travelers seeking both relaxation and a memorable culinary journey.
- Pricing: Starts from 18,000 JPY per person.
- Inclusions: The all-inclusive package covers accommodation and three meals.
- Main Feature: The highlight is the dinner, featuring expertly prepared aged meat, offering a sophisticated barbecue experience that goes beyond typical campsite fare.
This new option provides a high-end alternative for visitors to Awaji Island, combining the appeal of nature with the comforts and culinary excellence of a luxury resort.
The Bigger Picture: The Rise of Glamping and Experience-Based Travel in Kansai
This development at Calico Resort is not an isolated event but rather a reflection of broader trends in Japan’s domestic and international tourism markets.
The Post-Pandemic Shift
Since 2020, there has been a notable shift in traveler preferences towards outdoor activities, private spaces, and experience-based stays. Glamping (“glamorous camping”) perfectly meets these needs, offering the immersion in nature that camping provides without sacrificing comfort and luxury. According to a report by Yano Research Institute, the domestic glamping market in Japan was projected to reach 22.0 billion JPY in 2023, a 6.3% increase from the previous year, highlighting the sector’s robust growth.
Awaji Island’s Strategic Position
Awaji Island, conveniently accessible from major cities like Osaka and Kobe, has become a prime location for such developments. Blessed with a mild climate, beautiful coastlines, and a reputation for high-quality local produce (including the famous Awaji onions and beef), the island provides the perfect backdrop for upscale resorts that integrate local culinary treasures into their guest experience.
Future Outlook: A More Diverse and Competitive Kansai Tourism Market
The launch of this new plan is expected to have a ripple effect across the region’s accommodation industry.
Intensifying Competition and Diversification
As facilities like Calico Resort raise the bar, other hotels and resorts in the Kansai area will likely be prompted to diversify their own offerings. We can anticipate a rise in unique, themed accommodation plans focusing on wellness, local crafts, or, as seen here, high-end gastronomy. This will lead to a more vibrant and competitive market, ultimately benefiting travelers with a wider array of choices.
Attracting High-Value International Tourists
For international visitors, particularly those from Asia, Europe, and North America, unique experiences are a key driver for travel. A luxury glamping experience combined with a gourmet focus on Japanese cuisine is a powerful draw. With the current weakness of the yen, such premium experiences are more accessible than ever, making Kansai an even more attractive destination for global travelers seeking value and quality.
Strengthening Regional Tourism
This also encourages a new pattern of travel within Kansai. Tourists who base themselves in urban centers like Osaka or Kyoto may now be more inclined to add a one- or two-night stay on Awaji Island to their itinerary. This promotes multi-destination travel, dispersing tourism revenue and showcasing the diverse attractions the wider Kansai region has to offer beyond its major cities. For travelers, this means a richer, more comprehensive journey through western Japan.
